Think of yourself as a radio, and think of culture and other people and nature and cosmos and everything around you as radio stations:

The selecting of stations is done by means of turning circuits having electrical inductances or coils and electrical capacities or condensers. These are adjustable, so that the circuits may be tuned to respond most strongly to currents in the band of frequencies sent out by the station it is desired to receive. Making these adjustments is known as “tuning in.”
Encyclopædia Britannica 13th ed. (1926), s.v. “Broadcasting”
 

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